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How do you capture the essence of an academy that pushes creative boundaries while inspiring a new wave of pioneers?
With bold visuals and a dynamic narrative, we crafted a campaign that feels both personal and powerful. The Be-Come concept is fluid yet impactful, celebrating individuality while reinforcing the academy’s forward-thinking identity. More than showcasing the school’s DNA, it invites future creatives to step into their potential.
"Be bold. Become limitless. At Willem de Kooning Academy, the future is yours to create."
Services
Branding
Strategy & Production
Print design
Online Commercials
Client
WDKA
The Willem de Kooning Academy cultivates the next generation of artists, designers, and innovators. With a bold approach to art education, it challenges students to break conventions, experiment, and redefine creativity. Here, they don’t just learn—they pioneer.
For our first campaign, we reimagined Become by breaking it apart. This dynamic wordplay mirrors the academy’s spirit—where students explore, evolve, and become who they are meant to be.
Museumnacht010
Kijk je ogen uit
Eurovision Song Contest
Swingalong!
COC
Paarse Vrijdag
Hogeschool Rotterdam
Kickstart jouw toekomst
LOI
Brand photography
Willem de Kooning Academie
We are WDKA
Rotterdam University
Let's go global
Nederlands Fotomuseum
1 klik, 1 stem
Become a Pioneer
Willem de Kooning Academie
Erasmus MC
Lof der Geneeskunst