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How do you raise awareness for inclusivity in schools while ensuring real engagement? The goal was to spark conversations and motivate schools to actively participate by ordering Purple Friday packages.
By amplifying ambassador stories and creating campaigns that resonate beyond the LGBTQ+ community, we empowered young people and encouraged schools to take action—resulting in sold-out Purple Friday packages year after year.
"Purple Friday is a statement, a movement, and a celebration of being unapologetically you"
Services
Strategy & Production
Branding
Online Commercials
Print design
Client
COC Nederland
By creating a three-year strategy, we started a movement. The message stands stronger than ever before. A feel-good campaign combined with a sharp social strategy aims to create awareness. We joined forces with Facebook Creative Shop to maximize our online strategy.
In 2023, we took the campaign a step further by designing a clothing line featuring empowering quotes that resonated with the LGBTQ+ community and beyond. The idea was simple yet powerful: you don’t just wear purple, you wear your identity. This collection turned self-expression into a statement, making inclusion and visibility tangible.
Over the years, we’ve conducted in-depth interviews with Purple Friday ambassadors. These conversations remain at the heart of our campaign development, we aimed to engage a broader audience through three powerful teasers—Join the Movement, Awareness Collection, and School Take-over—each designed to capture the energy and evolution of the past three years.
Museumnacht010
Kijk je ogen uit
Eurovision Song Contest
Swingalong!
COC
Paarse Vrijdag
Hogeschool Rotterdam
Kickstart jouw toekomst
LOI
Brand photography
Willem de Kooning Academie
We are WDKA
Rotterdam University
Let's go global
Nederlands Fotomuseum
1 klik, 1 stem
Become a Pioneer
Willem de Kooning Academie
Erasmus MC
Lof der Geneeskunst