How do you rebrand a well-established science event to engage a broader audience, including those with limited interest in science? The goal was to increase visibility while making the event accessible and relevant to diverse groups.
We utilized 3D motion design and video content to make the scientific themes visually compelling. By applying targeted social media strategies and A/B testing, we boosted visibility, engagement, and participation, ensuring a national impact.
Services
Digital design 3D motion design
Video production
Client
Erasmus MC
The primary objective of this event is to make science accessible, engaging, and relevant to individuals from all walks of life. Over the past years, we have had the privilege of rebranding the Erasmus MC science event through cutting-edge 3D motion design and various video productions.
Our strategy combined a mix of smart online social and out-of-home media to generate national visibility for the event. Based on the topics of the speakers at Lof Der Geneeskunst, we developed a concept of 3D visuals that visually supported and represented the speakers’ stories, making the content more engaging and relevant for the audience.