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The academy challenged us to design a clear wayfinding system for the Graduation Show that stands apart from their existing identity.
We tackled this by creating a sleek, color-coded system, assigning a distinct color to each floor of the school. This made navigation intuitive and instantly recognizable for visitors.
"The Graduation Show is all about elevating our students and providing them with a platform to showcase their work to the world."
Services
Graphic design
Digital Production
Out-of-home activation
Outdoor Campaign
Client
Willem de Kooning Academy
By developing a dynamic and multi-layered visual identity to celebrate the graduates. We designed the exhibition routing, signage, out-of-home media, and online and social presence, ensuring an impactful experience.
To bring the graduation identity to life, we designed a series of dynamic animations that translated the exhibition signage and citywide campaign into motion. These animations reinforced the visual identity, creating a cohesive experience across all platforms.
Museumnacht010
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Eurovision Song Contest
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COC
Paarse Vrijdag
Hogeschool Rotterdam
Kickstart jouw toekomst
LOI
Brand photography
Willem de Kooning Academie
We are WDKA
Rotterdam University
Let's go global
Nederlands Fotomuseum
1 klik, 1 stem
Become a Pioneer
Willem de Kooning Academie
Erasmus MC
Lof der Geneeskunst