How do you make a hidden, extensive collection of Rotterdam’s history accessible and engaging to a wide audience? The goal was to attract both locals and tourists, sparking curiosity about the city’s heritage.

We created an interactive and immersive exhibition that brought Rotterdam’s history to life using modern design and technology. The Erasmus statue installation and other dynamic elements encouraged visitors to engage directly with the city’s past.
Tales of the Past, Adventures of the Present, and Ideas for the Future: Writing Rotterdam’s History. Rotterdam is a city full of untold stories, where everyone contributes to shaping its history. However, until now, there has been no dedicated place to showcase these stories. In anticipation of a new city museum, Hunted.Agency was honored to curate and create the pop-up exhibition “Het verhaal van”. This vibrant and accessible exhibition bridges Rotterdam’s past and present, featuring highlights from the city’s unique collection.

Overview exhibition 

A standout feature of the exhibition was an immersive, interactive installation that reimagined the iconic Erasmus statue. By fusing art, technology, and history, we brought the statue to life, making it respond to passersby and inviting them to engage with Rotterdam’s heritage in a dynamic new way.

For this project, we were responsible for the curation, concept, design, production, campaign, and marketing, bringing Rotterdam’s rich history to life in a modern and interactive way.

‘So what does this gigantic city collection contain?’ you ask. Well, the answer is fascinating. The collection includes the oldest outdoor bronze statue, that of Erasmus, and the largest poster collection in the Netherlands with over 50,000 examples. Another remarkable part of the collection is the ‘Clothing of Daily Life’ collection, containing over 14,000 pieces – and who knows, your current outfit might end up in there someday! These objects not only tell the story of the past but also capture the contemporary narrative of Rotterdam, offering a window into the city’s evolving culture and identity.

‘The Grand Opening’

Services

Exhibition design

Partners
Creative directors:
Job Taks en Jeroen Ketting
Concept, production & design: Hunted.Agency Copy: Nina Swaep
Interactie design: Rnul interactive
Client
Onderdeel van ‘Ook van jou!’
Opdrachtgever: Anouk Estourgie
Gemeente Rotterdam Tentoongestelde collectie: Archeologie Rotterdam (BOOR), Stadsarchief Rotterdam, Museum Rotterdam, Nederlands Fotomuseum, Bibliotheek Rotterdam, Monumenten Rotterdam, Gemeente Rotterdam en vele anderen.

Museumnacht010

Kijk je ogen uit

Eurovision Song Contest

Swingalong!

LOI

Brand photography

Hogeschool Rotterdam

Kickstart jouw toekomst

Willem de Kooning Academie

We are WDKA

COC

Paarse Vrijdag

De Kunsthal

DIVA

Rotterdam University

Let's go global

Nederlands Fotomuseum

1 klik, 1 stem

Become a Pioneer

Willem de Kooning Academie

Erasmus MC

Lof der Geneeskunst

HI.M

Het industriegebouw
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