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How do you create a campaign that not only attracts new students but also fosters meaningful interactions and drives high-quality registrations? The goal was to go beyond typical engagement and build genuine connections with a targeted audience.
We crafted a social media strategy centered around authenticity. By using real stories and inviting followers to interact with the creative heroes, we encouraged deeper engagement. This human-centric approach led to more visits, better conversions, and a significant increase in the quality of registrations.
"Willem de Kooning Academy in Rotterdam is where creativity and innovation inspire the next generation of artists to shape the future of art and design."
Services
Campaign
Strategy & Production
Video Production
Client
Willem de Kooning Academy
The ‘Become One of Us’ campaign struck a chord with audiences through its realistic, intriguing, and human-centered approach. The results? More visitors, higher-quality registrations, and increased conversions across social platforms.
For the social media campaign, we created short, engaging films that gave audiences an intimate glimpse into the lives of our creative heroes. We invited followers to ask whatever they wanted, creating a space for authentic engagement and connection.
Museumnacht010
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Eurovision Song Contest
Swingalong!
COC
Paarse Vrijdag
Hogeschool Rotterdam
Kickstart jouw toekomst
LOI
Brand photography
Willem de Kooning Academie
We are WDKA
Rotterdam University
Let's go global
Nederlands Fotomuseum
1 klik, 1 stem
Become a Pioneer
Willem de Kooning Academie
Erasmus MC
Lof der Geneeskunst