Purple Friday is the day to celebrate all genders and sexualities at school. By creating this movement, the purple Friday message stands stronger than ever before. A feel-good campaign combined with a sharp social strategy aims to create awareness for COC Nederland. We joined forces with Facebook Creative Shop to maximize our online strategy.
It is time to boost awareness and educate the new generation. Ten youngsters shared their individual stories to spread the message about inclusivity and the struggles of being misunderstood. Purple Friday stands for unity and celebrates all genders and sexualities.
Concept & Strategy
Client: COC Nederland
Rauwkost Collective x Hunted.Agency
MUA: Dewi houthoff
Concept & Styling: Britt Roubos
Graphic Design: Marciano Lansu
Photography: Floor Besuijen
Online Marketing Partner
Facebook Creative Shop