Purple Friday is the day to celebrate all genders and sexualities at school. By creating this movement, the purple Friday message stands stronger than ever before. A feel-good campaign combined with a sharp social strategy aims to create awareness for COC Nederland. We joined forces with Facebook Creative Shop to maximize our online strategy.
It is time to boost awareness and educate the new generation. Ten youngsters shared their individual stories to spread the message about inclusivity and the struggles of being misunderstood. Purple Friday stands for unity and celebrates all genders and sexualities.
Social activations! We created a Purple Friday filter on instagram to spread the message even further and make it more fun. Share you statement, show your face and support the Purple friday by using #PAARSEVRIJDAG filter. Besides, we created a movement of reveal reel where you can reveal your purple outfit and support the movement through social media. We collaborated with tiktokers and influencers, one of them was @quintenverschure with a reach of 764.000+ followers.
Concept & Strategy
Client: COC Nederland
Creative Director
Job Taks
Video Production
Rauwkost Collective x Hunted.Agency
MUA: Dewi houthoff
Camera: Johua
Edit: Vicky
Creative Production
Concept & Styling: Britt Roubos
Graphic Design: Marciano Lansu
Photography: Floor Besuijen
Online Marketing Partner
Facebook Creative Shop
Online
Social Filter
Caio Vita
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