Rediscover the Night
Branding | Museumnacht 010
Museumnacht Rotterdam invites youngsters to an eventful night in museums and cultural institutions. We came up with an exciting concept and translated that into an inviting online campaign. Offline, the city-wide campaign consisted of hundreds of posters and video walls.
The visual identity consists out of a playful contrasting color scheme. Museumnacht010 let you rediscover art, the night and each other.
Designing a recognizable city-wide campaign in Rotterdam plus website for the most exciting cultural night of the year.
Our servers were on fire! Through the website of museumnacht010.nl we obtained 15.000 visitors. The main goal was buying tickets, fast and easy access to variety of the cultural program that exists out of 40+ locations. And ofcourse pixel perfect on every mobile screen!
Icon of Rotterdam
Plus – the Euromast tower lit up in the red & blue campaign colours. Awesome!
“Designing a recognizable city-wide campaign in Rotterdam plus website for the most exciting cultural night of the year.”
Visual Identity & Web design
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